LINE Research Highlights

[Survey] LINE Research Highlights Big Opportunities for Fintech If Knowledge and Accessibility Barriers Can Be Overcome

2018.12.05 Financial Services

TOKYO – December 4, 2018 – Consumers in Taiwan, Thailand and Indonesia say they are among the most ready in the world to embrace a cash-free, Fintech future, whereas in Japan and other markets surveyed, consumers are taking more of a wait-and-see approach, even while recognizing the appeal of select solutions.

Those are some of the conclusions reached in a survey by LINE Corporation released today, exploring attitudes towards and trust in financial technology (Fintech) through a survey of 5,000 smartphone users in seven key markets. The survey looked at consumers in LINE’s four major markets of Japan, Thailand, Taiwan and Indonesia, plus Korea, the United Kingdom, and the United States. Together, these markets revealed a major opportunity for the wider adoption of Fintech if the challenges of consumers’ low awareness and access to products can be overcome…

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